http://tvtropes.org/pmwiki/pmwiki.php/Advertising/GotMilk
Got Milk Font: Working on a parody of the “got milk?” ads and loved the challenge of creating a whole font (family) from 8 glyphs. Quite condensed, c. What font is used in the Got Milk campaign? The advertising agency, Goodby Silverstein and Partners, came up with the first 'Got Milk?' Ad campaign, without the mustache, for the.
Go To
Advertisement:
Got Milk? (or got milk? as it's normally rendered) was an advertising campaign by the California Milk Processor Board, advertising (what else) milk. The ads are typically some sort of celebrity or fictional figure encouraging the consumption of milk. Due to the campaign being widespread, it's been 'endorsed' by some pretty odd characters and figures, including Shrek, Batman, and even Whoopi Goldberg.note It lasted from October 24, 1993 to February 24, 2014, when it was replaced with a new slogan called 'Milk Life'. However, its chocolate milk-focused variant (titled Got Chocolate Milk?) is still in active promotion, and the Got Milk ads themselves still run in California.
Advertisement:
Got Tropes?
- Accidental Discovery: In this commercial, an executive with his mouth full for lack of milk accidentally gives Oreos their name!
- Advertising Campaigns: The idea of it.
- Aesop Collateral Damage: The general theme of 'milk is good for you' could be Anvilicious at times. One commercial features a young boy who doesn't want to drink milk, saying it's 'for babies', then points to his elderly neighbor who never drinks it, saying he does just fine. Then said neighbor's arms fall off as he tries to lift something heavy. Cue the boy and his sister gulping their milk.
- all lowercase letters: The most famous example in all advertising.
- Bait-and-Switch: The commercial starring the Trix Rabbit.
- Bandage Mummy: In one well-known commercial, some guys in a hospital share a cookie with a guy like this, but then can't hear him when he can't swallow for lack of milk. Worse, he might be choking.
- Beware the Nice Ones: The Santa commercial has him not only take back the family's presents but also takes their tree and furniture because there's no milk for the cookies and they left the empty carton inside the fridge.
- Black Comedy: Many of the commercials have a recurring joke where the audience has to laugh at a poor schmuck's misfortune simply because he couldn't drink his milk.
- Check, Please!: This commercial has a guy eating pancakes taking a 'small sip' on a female customer's milk, but realizes he actually drank most of it. So, he pours most of his water glass into the milk glass to 'fill' it back up, with another guy watching the whole thing unfold. The female customer returns and reveals the other guy was her boyfriend/fiancée. The first guy has an Oh, Crap! expression and meekly asks for the check.
- Collector of the Strange: The well-known first commercial in the campaign features a guy with a collection of every Alexander Hamilton paraphernalia imaginable failing to answer a question (regarding Hamilton) to a radio contest - where the answer is Aaron Burr - because his mouth is full of peanut butter.
- Commercial Switcheroo: The Trix Rabbit commercial.
- Cover-up Purchase: One 1995 ad involves a man buying Trix and covering it up by also purchasing more 'grown-up' cereals like Wheaties. It turns out that the man is actually the Trix Rabbit, explaining why he's nervous.
- Girls with Moustaches: Any woman with a milk mustache in the print ads qualifies, of course.
- Iconic Logo: The 'Got Milk?' text and font (Phenix American)* has become infamous, spurring many parodies.
- Jack Bauer Interrogation Technique: Parodied in one commercial where two cops are trying to get a tough suspect to spill. One of them gives him a chocolate cupcake, and then puts a carton of milk well out of his reach.Cop: Now we can do it the easy way, or we can do it the hard way!
Suspect: *gulp* - Mistaken for Cheating: There was a radio ad in the 90s which featured a couple. When the lady, who had her mouth full, asked her husband for some milk, he misheard and thought she said she was seeing someone else. Every time she corrected him by saying, 'Milk', he thought she was saying Mick and that that was the name of the man she was seeing.
- Not What I Signed on For: In one ad, a college student agrees to go through an isolation experiment. He's confident he'll be able to pull through at first, but then notices that the milk carton in his fridge is empty. He panics and bangs on the one-way window, begging the scientists for more milk. The scientists show no empathy at all. Just to twist the knife, one of the scientists is eating a bowl of cereal with milk (implying that he used the last of the milk in the carton).
- Papa Wolf: In this commercial, action star Dwayne 'The Rock' Johnson delays handling any problems around him, including a cat up a tree, bank robbers, and an Alien Invasion so he can get milk for his kids. (The phrase he uses after he does, 'Gotta go to work' would appear later in the movie Furious 7.)
- Perspective Flip: Many commercials have a Cruel Twist Ending because there's no milk; in one commercial, however, Salma Hayek puts herself through hell to get it, and succeeds, but the trouble now is, she's out of cereal.
- Power-Up Food: In one commercial, two kids are playing Super Mario 64 and trying unsuccessfully to get Mario up a steep wall. After they give up and leave, Mario leaps out of the television, goes to their refrigerator, and drinks a carton of milk, growing to giant size. Then he returns to the game and scales the wall with ease.
- Product as Superhero: The Powerpuff Girls appear in this one as a tie in for their movie.
- The Real Heroes: In one commercial, a milkman doing his rounds falls down a trapdoor, and into a conference room where The Avengers and a couple other Marvel heroes are meeting, who assume he's there for an interview. While his only 'power' is the ability to deliver his much-desired product to customers, they consider that enough for him to join them.
- One wonders why this commercial wasn't shown around the time The Avengers premiered in theaters?
- Serious Business: Hard to believe the lengths some people will go through for milk in these commercials.
- Space Whale Aesop: Of course, the regular Aesop is 'milk is good for you', but the one that the commercials hit you over the head with at times is, 'cookies are no good without milk'.
- Stepford Suburbia: Drysville, a small rural one-horse town (in the commercials) where milk seems to be entirely forbidden. The black and white film with sad music seriously gets the depressed feel across in a town where water is used in cereal and baked goods are shunned. One kid in school charges a buck to see a centerfold of a gallon of milk taped in his locker. They hate it when tourists ask for milk. We see a televised cop show where some rowdy teens are arrested for possession of milk, mixed with chocolate syrup (the cop personally confiscates the milk for himself). One boy leaves to drink milk whenever he wants and sends a 'good-bye forever' letter to his parents.
- Take That!: PETA's rather uninformed article on milk's effects on autism. Yes, it exists.
- This Isn't Heaven: One of the most famous commercials has a Jerkass business executive get hit by a truck right after pushing aside other pedestrians on the street and firing someone by cell phone. The afterlife's a beautiful place, there's nice music, all in white, soothing and giant cookies! But when he opens the fridge, all the milk cartons are empty! He asks, 'Wait a minute... where am I?' Cue the 'got milk?' logo on fire.
- Snowclones: Oh man, did this campaign garner a lot of them. One guy in the State of Washington even had a 'GOTMILF' license plate approved until it was canceled because of complaints. If you want to see the CMPB's favorites, have look at this poster.◊
- One 90's magazine ad says 'Got Monkey?'.
- Vengeful Vending Machine: In this commercial, a priest almost loses his temper at one.
Advertisement:
The Powerpuff Girls
The Powerpuff Girls appearing in a commercial for Chocolate Milk.
Example of:
Product as Superhero
Index
What is the typeface used in the got milk campaign?
It is Phenix American, a Monotype font. Available at myfonts.com Read More
What is the got milk font?
The font used in the 'Got Milk?' campaign is called Phenix American font from the Monotype Imaging foundry. The font is not free, but it is available for purchase. There are also free versions of the font available for download called Borzoi and CGPhenixAmerican Read More
What is the dairy milk ad campaign?
The most famous one is the got milk? campaign, which has been running almost continuously since 1993. Read More
7 D in a P N?
GOT MILK GOT MILK GOT MILK GOT MILK GOT MILK GOT MILK GOT MILK 7 digits in a phone number Read More
Who invented the milk mustache?
The milk mustache itself has probably been around ever since children started drinking milk from a cup. The first milk mustache ad campaign originated in Sweden in the 1980's, actually to promote drinking yogurt. The advertising agency, Goodby Silverstein and Partners, came up with the first 'Got Milk?' ad campaign, without the mustache, for the California Milk Processor Board in 1993. The slogan, 'Got Milk?' was licensed in 1995 to the National Milk Processor Board… Read More
Difference between advertising and advertising campaign?
Advertising - is a hole notion. Advertising campain - is concrete actions for advertising and promoting company, idea, product, people etc. For example you have all advertising for milk. And you have advertising company 'Got milk?' Read More
What is a Mass of cells?
When kablam airs again?
2639 it airs with all new shows on nicklodoen like got milk,good finder,and good mulk! Read More
What is the dairy milk slogan?
What is a phrase that has the word milk in it?
Has milk got acid?
How did the milk snake got the name?
People used to think this snake sucked milk from the teats of cattle, which is a myth. Read More
What does got milk mean?
'Got milk?' is an advertising slogan reminding people to buy milk by implying that it is a necessity everyone should have on hand. Read More
Name a phrase that has the word milk in it?
How can you know if you've got it?
What are popular milk commercials?
One of the best known series of milk commercials are the Got Milk? set. These featured well known people, often actors sporting a milk mustache and the tag line 'got milk'. Read More
What does 'Got a Uke' mean?
It actually can be related to a couple of possibilities, depending on who's saying it, or who's got the sticker. The usage is a take off on the advertising campaign 'Got Milk?' Got a Uke could be a musician asking, 'Do you have an ukulele?' Got a Uke could be a martial arts phrase meaning, 'Do you have a training partner?' as uke is a Japanese term for 'one who receives,' Read More
How much did a gallon of milk cost in 1776?
You did not buy milk by the gallon back then, you got milk by milking a cow. Read More
Who is the author of the got milk posters?
Got Milk adverts were created by the advertising agency Goodby Silverstein & Partners for the California Milk Processor Board in 1993. Sean Read More
What actors and actresses appeared in Got Milk - 1999?
The cast of Got Milk - 1999 includes: Mark Finnell Kim Hopkins as Momma Read More
How do you got sex?
'Got Sex?' is a play on the commercial 'Got Milk?'. It's most likely used as a come-on. Try and always answer yes when asked this question by your significant other! Read More
Hs milk of magnesia got acid?
No, Milk of magnesia is a base and will neutralize acid. Read More
Why does the cow give milk?
She's got the tools to give milk, being an udder. Read More
Have candy canes got milk in?
No, traditional candy canes do not contain milk. Read More
What are the release dates for Got the Facts on Milk - 2008?
Got the Facts on Milk - 2008 was released on: USA: 30 August 2011 Read More
What are some of Avril lavignes achievements?
achievements she has got is she got married then got divorced Read More
How do you get a got milk eraser?
They are erasers that come in 'milk cartons.' They come in chocolate, grape, strawberry, orange juice, and milk flavors. Read More
Can you make cupcakes with 1 percent milk if it says 2 percent milk?
What is an example of health slogan?
What did bette Graham invent?
How do you get rare weapons in fallout3?
What has the government got to do with milk?
What is a great slogan for calcium?
Did Indians get milk from sheep?
What type of mixture is untreated milk?
It's something got to do with non homogenised milk and emulsion. Read More
What milk commercial starts. you're not a kid anymore you must be kidding me?
It was from a milk producers campaign in the nineties. It goes: 'You're not a kid anymore? You must be kidding me. You look ten years younger than you're supposed to be. Got great muscle tone, bright shiny eyes. Drinking milk everyday. Well that's no surprise. Cuz milk tastes delicious (you're not a kid anymore). And I'll tell you once more ( you're not a kid anymore). Milk's good for you. You're not a kid… Read More
Is milk of magnesia acid neutral or alkali?
Hey Well magnesia is magnesium of milk not milk of magnesium so scientists got it wrong Read More
What is the Got Milk mustache made of?
Has yazzoo milk shake got bull sperm in it?
Is got milk a rhetorical question?
Got milk voice over?
What are some old milk slogans?
What is the name of Robbie Williams band?
he used to be in take that, but then he got thronw out. poor thing Read More
A catchy advertisement for selling potassium help4 scholl?
Can you play campaign on call of duty modern warfare 2 resurgence pack?
This confused me for a second, but I got the answer. The resurgence is only a map pack for the online multiplayer, not campaign. Read More
What famous commercial used the Burr-Hamilton duel to help sell their product?
How did George Washington finance his campaign?
He became a striper to the women of the british and got money... Read More
Is condensed milk makes you fat?
yes if you have to much if you like it maybe have milk they have nearly got the same taste Read More
Should you choose soy milk having got gall stones is it better than cows milk?
Where do milk snakes get the milk that they drink?
Hmm... I'm not an expert on snakes, but I don't think the Milk snake got it's name by drinking milk. I don't think there a lot of snakes that do, if any. Read More